Using Facebook Fan Pages for Branding
Facebook and its community is growing every day. When we can trust the numbers of Facebook´s statistics, there are more than 400 million active users on Facebook.What a great place for companies to interact with customers and to promote corporate/product branding.
In this arctile we want to show, how easy it is to create a Fan Page for your company and brand. So, let´s get started!
Common Mistakes
Many companies want to use Facebook for branding, that´s great, if you do it right! A very common mistake is to create a group or a private profile for your company.
Facebook has designed Fan Pages exactly for companies, so why not use them? There are many advantages we can extract from Fan Pages, which you’ll find outlined below.
How to create a Facebook Page
If you´re currently logged in to Facebook, log out now. Go to facebook.com, at the bottom on the right you can see “Create a Page for a celebrity, band or business.“. Click on it or use the link given here. Now you can select the category of your page and also the name of your page. If you select “Do not make Page publicly visible at this time.” no one can see your page now, you can design it and publish it, when you think you´re ready.
Info, Picture, Tabs and more
Info
Next step, fill out all basic information. Click on the Info tab and then on edit button in the right corner. Fill out your street address and also your website.
Logo
To show your fans who you are, create an amazing logo, you can also add your phone number and your website to the picture. Not to small, but: your images should not be larger than 600px (height) x 200px (width).
Tabs
Beyond the standard tabs, like Wall and Info, you can create your own Tabs and also create your own content for this Tabs. Use this feature to build a well-designed landing page! Here´s a how-to guide which will help you with this steps: Mashable: Build a Facebook Landing Page
Share your content
So everythings fine, but your Wall looks like the Sahara dessert. If you have running a Business Blog or a Twitter account, connect them your Facebook Page to fill your Wall with great blog posts and tweets. To share your blog content add the app NetworkedBlogs and click on “Register a new Blog” and fill out required fields. To add your Twitter account to your page, use this link and click “Link to Twitter”.
You need Fans
First rule: Ask all your friends! Why not? It´s your business which you want to promote. Also add a Facebook-Badge to your Blog, so every blog reader can also become your Faceook Fan. Some Forums also have groups called “Facebook Fan Exchange”. That´s another way to get friend on you Facebook Fan Page.
And if you share high quality content, your Fan group will grow constantly.
Another hint: When you have reached 25 Fans you can create your own Facebook Fan Page URL. Goto http://facebook.com/username and click on “Set a username for your Pages“, but be careful, once created you can never change this name.
Here you can see the Social Business Bank Fan Page, hop on the link and become a fan now.
Good Luck!
If you want to know more about Social Business Bank visit http://www.socialbusinessbank.com or follow us on Twitter and Facebook!
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Your brand is how customers feel about you..Your personal identify is how people react on your communication. In this new media or you can say MEDIA age you have to do your branding in Nth dimensions. Well yes, anybody can do communication by creating a page/profile on facebook or continuously posting tweets on twitter but you can not do effective communication without having in-depth knowledge about social media engagement. You need to learn the ability to spread your story and nudge people down the sales funnel at zero incremental cost.
If you don’t like change you are going to like irrelevance even less.
If anybody is interested on learn the ability to spread your story using facebook or interested in the development of a facebook app or custom facebook page in most effective manner than contact us at cygnismedia.com