What’s the buzz about Viral Marketing?
For startups and established companies alike viral marketing is a highly recommended way to boost brands and generate the sales. But what exactly is Viral Marketing?
Viral Marketing is a marketing technique where companies and organisations use social networks and other media resources like TV or Radio to broadcast an extraordinary or profound message. With this message, companies call attention to a product or a service they offer or promote brand recognition. It´s called “viral marketing” or “viral advertising” because the marketing campaign is designed to be forwarded from one viewer to the next. Viral campaigns can be spread out via many services, the most common services being Youtube, Twitter, Facebook, E-Mail and word of mouth.
Sounds great? Finding a unique and amazing – often humerous – message which triggers so much attention that viewers republish it takes some thinking “outside the box”. In many viral marketing campaigns the product or brand is harldy mentioned at all. We have collected some great campaigns for you to give you some ideas how to create your own amazing viral marketing campaign.
Guys Backflipping Into Jeans – Levi’s
“This video gets major points in the “wow, that’s mad” department, which is a tactic that seems to consistently go well with viral videos. Plus, Levi’s understood the importance of being understated in this video. Try to be subtle, if that’s hard on you – try to be a bit more british in your viral ad campaign. People really dislike the shill.”
Million Dollar Homepage: Pixels for sale on an “online billboard.”
“This campaign offered advertisers the unique chance to buy a spot on the MillionDollarHomepage at $1 per pixel. You could buy as many pixels as you want, and once all 1,000,000 pixels were sold the site would stay like that forever. Well this 21 year old college student quickly sold every pixel, earning a million dollars to comfortably live the student way of life.”
Blendtec: Will it blend?
“This series of online videos were made to demonstrate how powerful these Blendtec blenders really are. They would take common objects we all can relate to, such as an iPhone, and throw them in the blender to show you, well poor iPhone… Many of their videos have gotten millions of views, taking them from a brand most people didn’t know about to an established leader in their industry.”
Nike: A Touch of Gold
“A Nike rep was dispatched to give Ronaldinho his new Nike soccer cleats, with a camera man covering the whole thing. Ronaldinho proceeds to put the cleats on, and perform some amazing tricks with the soccer ball and his new Nikes. Ronaldinho’s performance is the touch of gold, and the people who were smart enough to decide to use this as a campaign made a really smart move. This has become one of the most viewed sports related viral videos online.”
Sheep LED
“Samsung goes extraordinary lengths to show the power of LEDs in one of the most genuine and breathtaking pieces of choreography you are ever likely to see – sheer brilliance (pun intended).”
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